Three-quarters of very keen gardeners use the internet, HTA Garden Industry Monitor report finds

Three-quarters of very keen gardeners use the internet, the new HTA Garden Industry Monitor (GIM) special report Gardeners Online has found.

This matches the 76 per cent of the adult population in Britain saying that they have access to the internet.

Eight out of 10 gardeners use the internet to get information about hobbies and interests and around seven out of 10 use it to get information about products and services.

The report finds online and mail order shopping are merging into one. It also questions whether the worth of online sales should be the only measure of the value of retailers having a web presence and explores the internet's role as a means of driving footfall.

A second new report, Green Gardening, finds those who participate in gardening activities are likely to be more concerned about the environment than those who do no gardening. It also shows that the keener people are on gardening, the more likely it is that they will garden in an environmentally friendly way.

The reports cost £195 plus VAT for members (£395 plus VAT for non-members) from the HTA.

 

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