Leadthegoodlife.com, part of the Ideal Shopping Direct group, has joined forces with Thompson & Morgan, signing a long term agreement.
The brand which claims to be the second most visited pure play horticultural site in the UK with an 18% share of horticultural traffic, expects its new partnership with Thompson & Morgan to "dramatically enhance" its gardening offering to customers.
Mike Hancox, chief executive officer of Ideal Shopping Direct said "We are very proud to announce our partnership with Thompson & Morgan. We believe this partnership presents a great opportunity to establish us as a market leader in the gardening category, just as we have in crafts.
"Having seen the horticultural industry change and develop in the last 6 months and a surge in customers we are confident it is now the perfect opportunity to partner with such a well-established industry player".
John May, chief executive of Thompson & Morgan said "We are absolutely thrilled to have been chosen to work with the professional and enthusiastic team at Leadthegoodlife.com.
"We have joint plans to dramatically increase the range and quality of beautiful plants and tasty vegetables available to Ideal’s TV home shopping customers. We know how passionate about pleasing gardeners the teams at Leadthegoodlife.com and Thompson & Morgan are".