Thompson & Morgan has introduced a new system of plant packaging that will cut labour and postage costs.
The cartridge plug system packs the plugs flat in packages that can fit through letter boxes, saving on postage. The new system is also fully automated, which will allow the company to bring labour costs down.
"It's a totally commercial product," said Thompson & Morgan managing director Paul Hansord. "In the past, our trays wouldn't go through the machines and anything involving more labour is going to add costs, so this new system is more cost-effective," he added.
"It also has the advantage of getting through the letter boxes, which will cut postage and help ensure the quality of the plants."
Hansord said all plugs will now be in the new format, apart from a few that were still undergoing tests to ensure good quality.
In April, the Government will close a loophole that currently allows importers to the UK from the Channel Islands to avoid paying VAT.
Thompson & Morgan is one of a number of plant firms that use the islands. The closure of the loophole could see prices go up by almost 20 per cent as a result of having to pay the tax.
Thompson & Morgan Alan Titchmarsh range launched for 2012
Thompson & Morgan has a new Alan Titchmarsh-branded range of plants in its 2012 catalogue. The plants will be available from garden centres in February.
Managing director Paul Hansord said: "It's a blend of new varieties and some of our popular mail-order favourites. Titchmarsh is one of the best and most well-respected gardeners, so hopefully it will help sales."
Meanwhile, Titchmarsh's TV producer Spun Gold is looking for garden product suppliers for ITV's Love Your Garden and The Alan Titchmarsh Show. Email email@example.com.