Talks highlight priority areas for promotion of potatoes

New ways need to be found to promote the health benefits as well as the sustainable aspects of potatoes.

This was the conclusion of a second roundtable discussion meeting on potatoes, this time held in London and chaired by Sir Jim Paice on 6 November.

The meeting - made up of MPs and representatives from the potato industry - was held to discuss the findings of a scientific report that was published earlier this year (Grower, 31 July). The study revealed that potatoes and pasta have lower greenhouse gas emissions than basmati rice.

"Sustainability will become a bigger issue in the future and will increasingly drive consumer behaviour," said Paice. "The UK potato industry should have a strong future as long as consumers are aware of both the nutritional and environmental advantages of potatoes."


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