This was the conclusion of a second roundtable discussion meeting on potatoes, this time held in London and chaired by Sir Jim Paice on 6 November.
The meeting - made up of MPs and representatives from the potato industry - was held to discuss the findings of a scientific report that was published earlier this year (Grower, 31 July). The study revealed that potatoes and pasta have lower greenhouse gas emissions than basmati rice.
"Sustainability will become a bigger issue in the future and will increasingly drive consumer behaviour," said Paice. "The UK potato industry should have a strong future as long as consumers are aware of both the nutritional and environmental advantages of potatoes."