Syngenta to separate wholesale and distribution divisions for Europe

Global agribusiness Syngenta has announced plants to establish two separate organisations for its flowers wholesale and distribution activities for the Europe, Africa and Middle East (EAME) region.

"This step will allow us to best serve each of the distinct customer groups and will further strengthen our leading position in the flowers industry."

Under the name Syngenta Flowers, the wholesale organisation will serve young plant producers and distributors. 

It will offer a range of genetic material including recently acquired Goldsmith Seeds assortment, as well as providing professional crop advice.

It will also develop the ornamental controls business in the region, combining the company's crop protection and flowers expertise.

Eric Lekkerkerk, who will head up the Syngenta Flowers division in EAME, said: "Syngenta Flowers will stand for innovation, quality and reliability in the supply of seeds and cuttings.

"We will be gradually opening up our assortment to more distribution partners in the future."

The distribution organisation, operating under the name FloriPro Services, will be lead by Taner Aykac. It will focus mainly on young plants but will also sell seeds and unrooted cuttings directly to growers.

FloriPro Services will operate through its own dedicated and independent network across Europe, consisting of sales, marketing, customer service and technical service.

Aykac said: "FloriPro Services will bring an expanded line of products and services to growers to increase their efficiency and profitability.

"Through excellence in services and supply efficiency, we aim to be the growers' supplier of choice."

The process to establish the separate divisions will take place over the coming months.

The two new divisions will exhibit for the first time at the IPM 2010 show in January.


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