According to Swaythorpe director Matthew Hayward: "We’d spotted the rise in demand for locally-produced food and thought that trend could easily extend to the freezer. We know that shoppers are keen to support British farmers, but that those same people will always have a bag of generic frozen peas in their freezer. There’s very little in this category that’s clearly British."
Booths chilled buying manager Adam Whalley added: "Our customers have a strong demand for quality products from our home counties and these products tick all the boxes."
The range is also sold through Tesco stores in the North and Midlands.