The proposal to create the European Boulevard in Swansea has taken a step forward after the local authority backed recommendations of an initial study.
City & County of Swansea's Cabinet has given the go-ahead for more design work to take place on planning the boulevard, part of a wider city centre regeneration scheme.
City & County of Swansea council leader Chris Holley said: "The aim is to balance the needs of motorists, public transport, pedestrians and cyclists while transforming one of the key gateways through the city into an iconic boulevard with a European feel. This concept is still in its infancy but it could lead to a landmark unrivalled in Wales."
The City & County of Swansea and the Welsh Assembly Government jointly commissioned Gillespies to undertake the study with DTZ and Peter Brett Associates in 2007. The idea would see the European Boulevard stretch from the Tawe bridges to the Swansea Civic Centre and would include landscaping, street furniture, public art, footways and cycleways.
The work is expected to be carried out in four phases, with the first - including detailed design work - estimated to cost £7.6m.