Suttons range targets budding gardeners

Seed firm Suttons is to target budding gardeners with a new range aimed at increasing sales of easy-to-grow ornamentals.

The Fast Flowers seed range, which features 21 popular varieties, will retail at garden centres as well as via mail order. Each packet aims to inspire confidence in consumers with little or no horticultural knowledge, by stating the time taken from seed to flower - ranging from six to 12 weeks.

"Our market research found some consumers had no idea how long it would take from germination through to flowering," said marketing manager Tom Sharples.

Devon-based Suttons claims to have identified "countless potential customers who would grow flowers from seed but are put off because they believe it to be a difficult and slow process".

All packets in the Fast Flowers brand will carry the strapline "Sow where they need to grow". The line-up includes sunflower, Lavatera, Calendula, Cosmos, Diascia, Viola, Nasturtium and French marigold. Recommended retail prices range from £1.35 to £2.25 per packet.

- Suttons has designated 2009 the year of the tomato. It will launch Powerfood, its own tomato food with nutrients, trace elements and seaweed extract. Powerfood will go head-to-head with established brands such as Tomorite in a battle for tomato food sales.

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