"The importance of demonstrating good practice and using trained and qualified staff has never been greater regardless of ever increasing financial pressures," said a spokesman.
"It is important that those awarding contracts seek out operators who can demonstrate their commitment to best practice and the highest standards.
"No less important is the need to engage staff in continuing professional development. While many already do so, there still remain those who operate outside guidelines established.
"The message needs to be taken to everyone involved in our sector: the adoption of the Sustainable Use Directive and implementation of the Water Framework Directive in the UK have highlighted the need for fully understanding the requirements for best practice."
He said the free conferences were open to anyone in the amenity sector. Each event lasts two hours, with speakers drawn from the forum and the Chemicals Regulations Directive. Amenity Forum chair will host each conference.
Dates and locations are Stareton, Warwickshire on 23 January, Wakefield on 25 January and Taunton on 12 February.
A similar event at Bourne, Lincolnshire on 5 February is being run with Progreen Weed Control Solutions.
For further information contact Alan.Spedding@amenityforum.co.uk