Survival of the fittest as nurseries go under in Hampshire

Brian Vibert, who runs Silver Street Nursery near Lymington, Hampshire, says many nurseries in his local area  are being forced to close.

He said that nursery sites often go onto the property market priced over £600,000 because the land they are on is highly valued for building development, making it “too expensive for other nurseries to take over.”

But Vibert said it has a knock-on effect for his own business: “Companies going bust [means] we are picking up more and more work as a result.”

Vibert blames high heating bills and low plant prices as some of the reasons why nurseries are failing.

He said that plants are more or less the same price as ten years ago:  “Then you could charge £1.15 to £1.20 a tray and now the price is still very similar.”

Vibert puts his success down to loyal local authority and landscaping customers, who appreciate being able to come and “pick up plants as and when they find it convenient.”

Vibert is concentrating on wholesale but advises grower-retailers: “You really need to offer customers a restaurant or a farm shop to do really well on the retail front.”

“Nurseries need to diversify to survive and find something to keep them going in the winter months as they may be fine in April, May and June producing plants but they need more to survive.”

Ingwersen and Forest Lodge alpine nurseries close this autumn.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Trees and Shrubs - Planting benefits

Trees and Shrubs - Planting benefits

The message that health, the environment and business all benefit from trees is finally getting through, but are nurseries seeing an upturn? Sally Drury reports.



These evergreen trees and shrubs have decorative bark and can flower and fruit simultaneously, says Miranda Kimberley.

Four Oaks Trade Show 2018 - Product Solutions

Four Oaks Trade Show 2018 - Product Solutions

The latest products have all been designed to make growing more productive and to help sell more plants, says Sally Drury.

Opinion... Democracy is a hindrance to good place making

Opinion... Democracy is a hindrance to good place making

A farmer close by the small village of Green Hammerton in North Yorkshire is promoting his farm as a site for 3,000 new homes. It is slap-bang in the middle of the countryside at the mid-point between York and Harrogate.

Opinion... How to increase UK plant supply

Opinion... How to increase UK plant supply

Why don't UK growers produce more of the plants that the UK market demands?

Opinion... Co-operation is industry's best card

Opinion... Co-operation is industry's best card

What a great trade this is when one of us needs help. "The Container Revolution" co-operative exhibit at the RHS Chelsea Flower Show is a good example.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive RANKING of ornamentals nurseries by annual turnover plus the FULL REPORT AND ANALYSIS

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles