Survival of the fittest as nurseries go under in Hampshire

Brian Vibert, who runs Silver Street Nursery near Lymington, Hampshire, says many nurseries in his local area  are being forced to close.

He said that nursery sites often go onto the property market priced over £600,000 because the land they are on is highly valued for building development, making it “too expensive for other nurseries to take over.”

But Vibert said it has a knock-on effect for his own business: “Companies going bust [means] we are picking up more and more work as a result.”

Vibert blames high heating bills and low plant prices as some of the reasons why nurseries are failing.

He said that plants are more or less the same price as ten years ago:  “Then you could charge £1.15 to £1.20 a tray and now the price is still very similar.”

Vibert puts his success down to loyal local authority and landscaping customers, who appreciate being able to come and “pick up plants as and when they find it convenient.”

Vibert is concentrating on wholesale but advises grower-retailers: “You really need to offer customers a restaurant or a farm shop to do really well on the retail front.”

“Nurseries need to diversify to survive and find something to keep them going in the winter months as they may be fine in April, May and June producing plants but they need more to survive.”

Ingwersen and Forest Lodge alpine nurseries close this autumn.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Business planning - Managing price volatility

Business planning - Managing price volatility

There are options to help you manage the impact of exchange rate fluctuations when buying from abroad, Neville Stein advises.



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

Pitches - seeds and consumables

Pitches - seeds and consumables

The right seeding and inputs are essential for keeping grass in top condition and ensuring that pitches look and perform at their best, says Sally Drury.

Opinion... Standardisation good for the trade

Opinion... Standardisation good for the trade

Horticulture could benefit from streamlining in the supply chain.

Opinion... Get rid of plastics in Horticulture

Opinion... Get rid of plastics in Horticulture

Blue Planet II eloquently showed the rich tapestry of life in the oceans. It also focused public awareness on plastic pollution damaging wildlife.

Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles