The five new field sales representatives plus new product development manager David Kemp mean a 20 per cent growth of Benross’ workforce.
Kemp said: "Having worked on both the supply chain and retail sides of the industry, I have gained an in-depth understanding of the expectations and requirements of this competitive sector. I’m joining Benross at a really exciting time and I’m looking forward to leading a highly-skilled team, as we strive for continued success in this rapidly changing marketplace.
"Our objective is to make Benross the go-to suppliers for ahead-of-the-curve products at a competitive price, and I’m confident we’ve got the skills, knowledge and portfolio to achieve this."
The appointment of a new team follows the expansion of five lines, which have been developed to meet garden centre requirements. These are: outdoor lighting, camping, garden fun, Christmas and furniture.
Its new and larger range of outdoor furniture, LeisureKraft, includes outdoor dining sets, gazebos and parasols, as well as aspirational rattan items.
Benross has also expanded its range of solar lighting for 2014 with 40 new products and more stainless steel products.
Christmas Workshop – Benross’ best performing category – has also been expanded for 2014 to meet demand from garden centres. The company has added 250 items to the portfolio, including trees, lights and advent calendars and new themed accessories.
Sales director Amit Juneja said: "Christmas Workshop is a key focus for the garden centre sector. Christmas products have always been bestsellers for Benross, so I’m positive that the revamped range will result in continued success. The garden centre sector is a big player when it comes to seasonal retail, so it’s vital that we’ve got the perfect team in place to drive this sector."