Supplier Benross targets garden centres with new product line-up

Liverpool-based product supplier, Benross, has formed a new national garden retail sales force.
The five new field sales representatives plus new product development manager David Kemp mean a 20 per cent growth of Benross’ workforce.
Kemp said: "Having worked on both the supply chain and retail sides of the industry, I have gained an in-depth understanding of the expectations and requirements of this competitive sector. I’m joining Benross at a really exciting time and I’m looking forward to leading a highly-skilled team, as we strive for continued success in this rapidly changing marketplace.
"Our objective is to make Benross the go-to suppliers for ahead-of-the-curve products at a competitive price, and I’m confident we’ve got the skills, knowledge and portfolio to achieve this."
The appointment of a new team follows the expansion of five lines, which have been developed to meet garden centre requirements. These are: outdoor lighting, camping, garden fun, Christmas and furniture.
Its new and larger range of outdoor furniture, LeisureKraft, includes outdoor dining sets, gazebos and parasols, as well as aspirational rattan items.
Benross has also expanded its range of solar lighting for 2014 with 40 new products and more stainless steel products.
Christmas Workshop – Benross’ best performing category – has also been expanded for 2014 to meet demand from garden centres. The company has added 250 items to the portfolio, including  trees, lights and advent calendars and new themed accessories.
Sales director Amit Juneja said: "Christmas Workshop is a key focus for the garden centre sector. Christmas products have always been bestsellers for Benross, so I’m positive that the revamped range will result in continued success. The garden centre sector is a big player when it comes to seasonal retail, so it’s vital that we’ve got the perfect team in place to drive this sector."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

What do horticulturists want from Parliament to develop sector innovation?

What do horticulturists want from Parliament to develop sector innovation?

The importance of horticultural science and of driving horticultural innovation were on the agenda for the second of three sessions with the All-Party Parliamentary Gardening & Horticulture Group on the future of horticulture post-Brexit.

Wyevale Garden Centres sale: how much will it shake up the industry?

Wyevale Garden Centres sale: how much will it shake up the industry?

Terra Firma has put Wyevale Garden Centres on the market through Christie & Co and is willing to accept offers for individual stores and groups of centres or to sell as a single entity.

Business planning - Planning for uncertainty

Business planning - Planning for uncertainty

Planning, organisation and discipline are all areas where horticulture firms can take lessons from the military, says Neville Stein.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy