Supermarket strawberries 100 per cent British

All of the strawberries sold in UK supermarkets this week are expected to be British, the industry body British Summer Fruits predicted.

The warmest April in 100 years has brought the fruits out early. Met Office figures show temperatures were three to five degrees warmer than normal and there was half the usual rainfall.

Last week, more than 50 per cent of strawberries sold in supermarkets were expected to be British - increasing to 100 per cent this week.

Last year, by the end of the first week of May, British Summer Fruits - which represents the majority of British growers - had sent just 400 tonnes of British strawberries to supermarkets. This year, growers expected to send four times that quantity by that date - the largest ever for so early in the year.

British Summer Fruits chairman Laurence Olins added: "The warm weather, no frosts and good pollination also means that the fruit is firmer, sweeter and juicier."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What is being done to develop biocontrols against orchard pests?

What is being done to develop biocontrols against orchard pests?

The SIVAL horticultural trade show in Angers, France, this week (16-18 January) heard about several initiatives to promote more environmentally sustainable orchard growing.

What does the 25-year plan mean for growers?

What does the 25-year plan mean for growers?

Published on 11 January, the Government's long-awaited 'A Green Future: Our 25 Year Plan to Improve the Environment' brings together a number of policy strands into a single framework that will impact many sectors, not least fresh produce, over the coming decades.

What will 'embracing change' mean for horticulture?

What will 'embracing change' mean for horticulture?

At the Oxford Farming Conference, whose theme was "embracing change", Defra secretary Michael Gove expanded on what a post-Brexit UK agriculture and land-use policy will look like and how it will impact farmers and growers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production

Read Professor Geoffrey Dixon