The trade garden show brought back Sunday opening in 2013 due to independent garden centre visitor demand and opens from 14 – 16 September at NEC Birmingham for a 40th edition.
Visitor and exhibitor numbers have halved in recent years to 7,600 and 472 respectively as niche shows such as Solex, National Plant Show, PATS and Aqua have launched.
But Glee 2014 is 20 per cent ahead of 2013 with bookings and 86 per cent full compared to 2913's floor space bookings, which organisers put down to the new halls being used and the industry doing better this year than in 2013.
The show will include NEC Atrium outdoor space, after relocatiing to NEC Halls 17-20 from halls 4-5. The atrium is being organised by Neil Gow and will focus on plants.
New ideas to boost the show include Sunday 'clearances' designed so exhibitors can sell their end-of-range products in a dedicated outdoor space.
A ‘Glee Garden Party’ will be open to both exhibitors and visitors on 14 September in the evening..
International Buyers Connect returns after launching in 2013, in collaboration with GardenEx and the UKTI, and will use the Buyers Connect speed-dating style sessions to bring together British exhibitors and international show visitors.
A wider Buyers Connect event, organised and run by GIMA, and available to all exhibitors will take place on the second and third day of Glee 2014.
Glee event manager Matthew Mein said: "In a year that sees us move into a fresh location, we wanted to create content that would also feel fresh and exciting.
"Sunday is an incredibly important day at Glee, and our research has shown that the industry feels the same. It was with this mind that we decided to build activities that offer a sense of exclusivity, whilst also kick starting the show in the best possible way. We’re excited about what these plans can bring to the show, and hope that the industry will engage with them in the same way."