Success of Geranium 'Rozanne' website prompts new launch

A new website launches next month targeting retailers and consumers after experts found Geranium "Rozanne" - the Chelsea Flower Show Plant of the Centenary - was one of the most popular plants on social media with over 73,000 Facebook followers.

by Jez Abbott

Facebook: it is hoped that followers of Rozanne will increase to 125,000 within a year of the website's launch (Pic: Flickr.com)

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