Strong online summer bedding sales see web suppliers 'run off their feet'

Online sales of summer bedding are pointing to a quick pick up for those garden centres which saw forecast frost during the bank holiday weekend suppress the category.

Summer bedding
Summer bedding

Online seller Plant Me Now says because online sales are generally two weeks ahead of garden centre sales, bricks and mortar retailers have good returns to look forward to.

Plant Me Now ecommerce head Tim Milward said: "We’re run off our feet this year with summer bedding. In the online world everything is two weeks ahead we’ve found compared to garden centres. Online is busy now and in a week garden centres will pick up. Hanging baskets last weekend sold out as soon as we put them on the site."

Online sales generally happen earlier because sellers dispatch in bud rather than full flower and customers can pre-order and get plants sent when they become available.

Plant Me Now has five nurseries, including in Banbury.

Milward said Calibrachoa Trixi plugs from Ball Colegave was going best.

Haskins chief executive Julian Winfield said summer bedding sales were 24 per cent down last week on 2013, when there was a window of good weather, possibly because of frost forecasts.

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