STIHL GB sells and markets STIHL and Viking brands through 500 dealers.
The new positions being created include a third application specialist to provide in-store product training and familiarisation, as well as presentations to customers in the north of England and Scotland.
STIHL is also appointing a merchandiser and a second dealership development manager to assist dealers in the northern region.
A third technical services trainer will be appointed in the Midlands to deliver formal courses to dealers' sales and workshop teams. STIHL is also creating a new post of commercial learning and development manager to extend its personal development programmes.
Managing director Robin Lennie said: "These appointments reflect our strategy to give our dealers comprehensive support and ensure that our customers receive the best professional service."