STIHL aims to build on growth by expanding dealer team

Outdoor power tool specialist STIHL achieved four per cent turnover growth during 2011 and plans five new positions during the first quarter of 2012 to expand its dealer support team.

STIHL GB sells and markets STIHL and Viking brands through 500 dealers.

The new positions being created include a third application specialist to provide in-store product training and familiarisation, as well as presentations to customers in the north of England and Scotland.

STIHL is also appointing a merchandiser and a second dealership development manager to assist dealers in the northern region.

A third technical services trainer will be appointed in the Midlands to deliver formal courses to dealers' sales and workshop teams. STIHL is also creating a new post of commercial learning and development manager to extend its personal development programmes.

Managing director Robin Lennie said: "These appointments reflect our strategy to give our dealers comprehensive support and ensure that our customers receive the best professional service."

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