Stewart Plastics and Pippa Greenwood link at Glee

British plastics manufacturer, Stewart, and grow your own specialist and broadcaster, Pippa Greenwood, have signed an initial three year partnership agreement.

Pippa Greenwood has linked up with Stewart Plastics - image: Pippa Greenwood
Pippa Greenwood has linked up with Stewart Plastics - image: Pippa Greenwood

The parties will work together to help consumers improve their understanding of growing fruit and vegetables at home and support retailers in the market sector.

The agreement, announced at Glee 2011, covers a range of joint promotional and educational initiatives. As well as appearing on the Stewart website, Greenwood will attend promotional events and take part in a grow your own training road show for consumers and trade customers.

In turn, Stewart will have a presence on Greenwood's website, www.pippagreenwood.com, and promote the url on point-of-sale materials and stickers on 200,000 products. The website will be enhanced with features and products for Stewart customers.

Stewart and Greenwood also plan to maximise social media and blogging opportunities to make advice and product information available to the widest possible audience.

Stewart sales director Nigel Thompson said:

"We are delighted to announce our partnership with Pippa Greenwood. Pippa is highly experienced in grow your own and is a familiar personality, thanks to her regular appearances on TV and radio where her advice is keenly sought after. The coming together of the best of British manufacturing and gardening know-how will add even more value for our trade customers and consumers. Everyone at Stewart is looking forward to working with Pippa."

Greenwood said:

"I am thrilled to be working with Stewart. Their product range demonstrates a real and long term commitment to grow your own – something that everyone knows I am passionate about. I believe that, together, we can support retailers and help gardeners everywhere get the very most from their grow your own efforts."


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