Stewart Garden, the gardening products division of UK manufacturer, Stewart, has expanded its pots and planters ranges with the addition of new colours such as magenta, lime, pink and red.
Primary research, conducted by Stewart Garden, shows that 88 per cent of keen gardeners under 35 grow fruit, vegetables and other plants from seeds or bulbs in propagators, pots or hanging baskets.
The study also showed that 40 per cent of keen gardeners under 35 would like to see more pink gardening products compared to just 28 per cent of keen gardeners under 35 wanting green, a more traditional gardening colour.
Sales director Nigel Thompson said: "Clearly, there is a market for brightly coloured pots and planters. Our expanded range will help retailers capture the imagination of customers and open up new possibilities for consumers who want to break free from traditional garden colour schemes.
He added: "Building on Stewart Garden’s excellent credentials in the traditional gardening sector, this new development also demonstrates our commitment to the younger gardener."