Squire's garden centres appoints Legoland marketer Karen Smith

Squire's Garden Centres has appointed Karen Smith as their new group marketing manager.

Smith has a broad range of experience in consumer marketing and her previous roles include head of marketing for LEGOLAND and chain of health clubs Esporta.
 
With over 17 years experience in the travel, tourism and leisure industry, she has extensive skills in managing integrated above the line and below the line marketing and PR campaigns, brands, digital marketing, customer loyalty programmes, market research and event management. Her main focus at Squire’s will be to continue developing customer loyalty and increase footfall across their group of 14 centres.
 
She said: "I’m delighted to be working within a family-run business that’s showing continual growth and that continues to re-invest in the business.  With the recent purchase of three new centres there is great potential for the business and I’m looking forward to driving this."
 
Former Squire's HR and marketing director Sarah Squire, who is now deputy chairman, added "We’re thrilled to welcome Karen into the Squire’s family as she brings a wealth of experience to the team, and we wish her every success in her new role."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Aster

Aster

Brightening up gardens in autumn, these daisies are seen as a gem in the gardener's arsenal, writes Miranda Kimberley.

What are the garden centre trends from the Glee trade show?

What are the garden centre trends from the Glee trade show?

Plastic, peat and glyphosate reduction, one-stop shop suppliers, slug control, shrub replacement, lawn fixing, solar technology and heat-loving plants such as agapanthus were among the top trends at Glee this year.

How is the garden product market responding to renewed pressure on glyphosate?

How is the garden product market responding to renewed pressure on glyphosate?

Shifts are taking place in the market for garden weedkillers in the UK


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles

PLANT SUPPLIERS GUIDE

Free to subscribers, the essential guide for professional plant buyers
 

Download your copy