Presented by Southern Trident Southern Trident

SOUTHERN TRIDENT launches “Garden Retail Response Unit”

 Southern Trident Ltd, through its brand Coco and Coir in the last 12 months has enjoyed substantially beyond budgeted, increased sales growth. Southern Trident is a UK company with strong roots in India supplying high quality coir based growing medium and eco-friendly doormats. Customers are supplied direct from source to market in a fully Southern Trident managed seamless operation. Sustainability is at the heart of Southern Tridents foundation believing that the coconut is the perfect crop that will work for the consumer, the environment and meet the aims of the Southern Trident strongly held company values, Green today, Greener tomorrow.

The cancellation of trade events and shows has led to the widespread use of video and virtual meetings to meet both current and potential clients. Two factors have contributed to a substantial communications investment by Southern Trident, firstly the launch of new ranges, products in 100% environmentally friendly packaging, secondly, a huge rise in interest and enquiries to stock the Coco and Coir brand.

Ian Riggs, Southern Trident, Director of Sales & Opportunity “ We are conducting video calls almost daily with enquiring prospective clients, it’s good to talk, however final stocking decisions are based on actually handling, viewing the products and agreeing trading arrangements. Clients are increasingly seeking face to face meetings, of course, meeting all the safety protocols, to handle product, view merchandising options, discuss stocking specifics”.

To meet these requirements Southern Trident are introducing their brand new “Garden Retail Response Unit”, a version of the showroom on wheels. The unit will visit clients at their own offices or premises, demonstrate, the entire new Coco and Coir range, show examples of available merchandising and dispense samples. The unit will provide a safe space for clients, being deep cleaned between visits, a mobile one stop shop to becoming a Coco and Coir stockist; a show room on wheels.

To book a visit by the unit please contact Ian Riggs
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