Two leading names in the garden centre industry, distributor Solus and supplier Scotts are to "bring their businesses together" in the UK.
Solus chief executive officer Mark Pearson and Scotts UK general manager Martin Breddy have been in discussions for some time, which have accelerated since former Solus managing director Nick Davies set up Crest Garden early in 2014.
Over the last 25 years Scotts and Solus have developed a strategic partnership.
The parties are now entering the due diligence stage. This process is expected to last four to six weeks.
Solus founder Simon Yealland said: "We have had an excellent 35 years working with our suppliers and our joint retail customers here in the UK and abroad. I am delighted with the plans that Martin and Mark are developing - it would be a great deal for all of our partners."
Pearson said: "The partnership that Solus has enjoyed with Scotts is now ready to take the next step forward - the two businesses would be much stronger together. We are passionate about driving the sales of all of our brand partners' ranges as well as our own Solus brands. This, together with distribution excellence and the support that we can give each other, is what the market needs.
"If completed, this is going to be excellent news for our customers, our suppliers and the industry in general."
Breddy said: "Scotts and Solus have looked at possible combinations for a number of years. We are delighted to finally work on this opportunity to bring the two businesses closer together. Such a union would create a fantastic opportunity to combine Scotts' innovation, advertising and marketing with Solus' service levels and complementary core gardening products, and we are excited to join forces to support the industry in its mission to drive a resurgence in UK gardening in 2014 and beyond."