Customers also had an exclusive look at several new ranges during the event, including the new look Yeominis range, and the soon-to-be-launched Flourish by Joseph Bentley range for women. The event also enabled customers to take advantage of exclusive price deals and incentives.
Yeoman’s 21st anniversary celebrations also got underway with the unveiling of its Guinness World Record attempt for the world’s largest garden spade. During the show the official measurements of the spade were taken and verified by gardening celebrity, David Domoney, and Spencer Goodall from Solus’ distributed brand, Johnsons Lawn Seed. An additional 90 giant spades were also on offer during the ‘Go for Gold’ event as part of a special Yeoman sales promotion.
Solus’ national sales manager Andy Roe said:
"The open event remains a key part of our business as it really helps to kick start the new gardening season. Over the two weeks we generated larger orders than at last year’s show, with the average customer spend increasing.
"The event, as always, provided an excellent opportunity to meet with all of our customers, to share ideas and build our relationships for the year ahead. We would like to extend our thanks to all our customers who travelled to the event, and we look forward to seeing them all again in 2012."