Tristan Sissons will be joining Briers as trading director at the beginning of January 2014 to oversee brand building, new product development, the adoption of new sales channels and the company’s expansion into new export markets.
Sissons was previously senior buyer at The Garden Centre Group which he joined in 2009.
Briers says at TGCG he achieved annual turnovers exceeding £54 million. In 2011 he increased sales by over 13 per cent and maintained similar year-on-year growth thereafter. This led to him assuming the responsibilities of deputy head of trading alongside his buying role.
He said: "I am very excited to be joining the Briers team. We have some ambitious targets over the next few years and I will be drawing on my experience to ensure we deliver exciting new products for our customers."
Briers managing director Jackie Eades said, "This is an exciting appointment for Briers. Tristan’s dynamic approach, enthusiasm, knowledge of retailing and track record in brand and product development are second to none. In the next few years, we’re planning to build on our existing foundations, open new sales channels and enter global markets. Tristan will lead the Briers brand into this exciting new era."
Between 2002 and 2009 Sissons held buying roles for Woolworths PLC, being appointed senior buyer, outdoor products in 2004 with responsibility for garden furniture, core gardening, plants and sun care products.
Meanwhile, TGCG's head of training Tom Martell is leaving, as is pet buyer Melanie Malin. Regional managers have final redundancy meetings this month.