Simply Green marketing creates a 'six-pack' brand campaign to boost plant sales

The Dutch family-run specialist conifer nursery Schrauwen-Moerings is using its family garden to promote its nursery stock.

It aims to show customers how conifer plants grow over time. Owner Peter Schrauwen said: "Our production is about 95 per cent conifers, the rest being shrubs. We do all the plants from the beginning and part of our collection is in the garden to show our customers how they grow in the garden as well as in the nursery."

On perceptions of conifers, he said: "When people see the garden they think it's beautiful but don't use it in their own gardens. In the past they only thought of conifers in terms of hedges that grow too big - a lot of people don't know what else there is."

He added: "The media don't write enough about conifers and that's one of the reasons. But garden centres do try to sell them.

"For example, 10 years ago a garden centre owner came from near here and said there was 'nothing for me'. However, he took 200 plants and after 40 days he came back for more. When you try, you can sell."


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