Shannon takes on sales director post at gardening sundries firm Gardman

Gardman, the supplier of gardening sundries and wild bird care to garden centres, has appointed Bernard Shannon as sales director.

Managing director Tim Stainton and chief executive officer Mark Pearson both left the £80m turnover company, which is looking to refocus on its core business, this year.

Barclays Private Equity bought a major stake in Gardman in 2007 for £85m.

Shannon will join the Gardman board in April and will "immediately begin driving an ambitious commercial plan that will see the Lincolnshire-based supplier further develop strong partnerships with customers".

He said: "It’s a very exciting time to be joining Gardman. The past year has been incredibly challenging for most in the industry, and Gardman has risen to the challenge. I’m really looking forward to working with the team to build an industry-leading programme that will help our retail partners trade their way profitably through the season."

Shannon was previously managing director at Hozelock where he was for less than a year. Before that he was sales director at Energizer Inc. with responsibility for the Energizer batteries and Wilkinson Sword brands.

He will report to the Gardman group chairman, Jonathan Halford.

Halford said: "I am delighted to be able to appoint Bernard to drive our ambitious sales strategy and I look forward to working with him. He brings a wealth of highly relevant experience and he already knows our customers which gives him a huge head start. With the support of the dedicated sales team at Gardman, I am confident that Bernard will successfully drive our plans forward."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

What can growers do to reduce their use of plastics?

What can growers do to reduce their use of plastics?

Growers are waking up to the push towards cutting plastic use and are increasingly looking for substitutes and alternative methods.

What does the future hold for online garden retail sales?

What does the future hold for online garden retail sales?

The online garden centre market is often cited as a great growth opportunity for garden centres, but how well are bricks-and-mortar retailers tackling the internet generation?

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation

Read latest articles


Free to subscribers, the essential guide for professional plant buyers

Download your copy