Gardman, the supplier of gardening sundries and wild bird care to garden centres, has appointed Bernard Shannon as sales director.
Managing director Tim Stainton and chief executive officer Mark Pearson both left the £80m turnover company, which is looking to refocus on its core business, this year.
Barclays Private Equity bought a major stake in Gardman in 2007 for £85m.
Shannon will join the Gardman board in April and will "immediately begin driving an ambitious commercial plan that will see the Lincolnshire-based supplier further develop strong partnerships with customers".
He said: "It’s a very exciting time to be joining Gardman. The past year has been incredibly challenging for most in the industry, and Gardman has risen to the challenge. I’m really looking forward to working with the team to build an industry-leading programme that will help our retail partners trade their way profitably through the season."
Shannon was previously managing director at Hozelock where he was for less than a year. Before that he was sales director at Energizer Inc. with responsibility for the Energizer batteries and Wilkinson Sword brands.
He will report to the Gardman group chairman, Jonathan Halford.
Halford said: "I am delighted to be able to appoint Bernard to drive our ambitious sales strategy and I look forward to working with him. He brings a wealth of highly relevant experience and he already knows our customers which gives him a huge head start. With the support of the dedicated sales team at Gardman, I am confident that Bernard will successfully drive our plans forward."