SGD chief criticises team design

The use of a team to design a Chelsea receives flak.

Chelsea sponsor Marshalls has been criticised by the chairman of the Society of Garden Designers (SGD) for billing the designer of its show garden as its franchise brand Scenic Blue in the run up to the show. SGD chairman Peter Thomas said Marshalls’ decision to use a team of designers rather than an individual was “depersonalising the sense that garden design is a personal service”. He added: “How can a group of people design a garden?” A team of designers from Scenic Blue had input into the Marshalls Sustainability Garden — featuring “consumer conscious” items such as a compost heap, solar-panelled sculptures and an irrigation pool. But Scenic Blue managing director Judy Behl hit back: “All too often garden design is viewed as being a snobbish, elitist industry by the people in the industry and by the public. Our strategy is to bring design to everyone.” She added: “We took ideas from all of the designers. If we said it’s a design by Roger Smith [one of the designers involved], the public might think they have to go to Roger Smith to get their garden done. “People do not have to go to a designer to get their kitchen fitted so why should they feel they have to approach an individual garden designer to get a garden?”

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