Seasonal plants event to examine how breeding techniques can improve sales

Thompson and Morgan's Nigel Judd will describe how breeding techniques can deliver more sales at the HTA Seasonal Plants Focus Conference next month.
Collaborate, innovate and succeed is the theme for the conference, which takes place on 21 November 2013 at Young Plants, Stratford upon Avon.
As part of the programme’s ‘extending the season and range’ session, Judd's talk will offer a brief background on Thompson and Morgan’s sales and breeding areas, with a focus on inventive propagation: "We shall be looking at plant breeding innovation in particular, and how innovative new varieties have crossover from the mail order to the commercial market."
Judd will look at how mail order success helps to generate commercial demand, breeding varieties to extend the season, and how to revive more traditional species by adding something new.

Other speakers include Grower Talks editor Chris Beytes from the US, Kieft Seeds product representative Joop Kooijman, You Garden managing director Peter McDermott and  Professor Andrew Fearne from Kent University.

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