Scotty Brand campaign tied to 'Brave' film release

Premium Scottish vegetable and soft fruit brand Scotty Brand will run a £1.5m promotional campaign with Disney Pixar to tie in with the August opening of the studio's animated film Brave, which is set in Scotland.

The campaign will run from June and will consist of TV advertising, social media promotion and on-pack competitions, including the chance to attend the European premiere of the movie in Edinburgh.

Marketing manager for the brand Michael Jarvis said: "The initiative encapsulates the trust that consumers have in both brands and provides a strong platform to demonstrate the values at the heart of Scotty Brand - excellent quality, healthy food, grown in Scotland in sympathy with nature."

Scotty Brand is owned by Albert Bartlett and its produce is currently sold through Asda, Morrisons, Tesco and the Cooperative in Scotland. Asda recently extended sales of its potatoes to England and Wales and will follow this with its soft fruit later this season.

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