Scotts and Westland innovate at Glee with plans to grow markets

Glee revealed dozens of product innovations despite being cut to three halls this year.

Scotts Miracle-Gro general manager Martin Breddy said his Glee best new product winner Patch Magic had been a long time coming.

"Patch Magic is the first award we've won since Miracle Gro in 1990. That's wrong because if you look at what we've done in the past 20 years a lot has endured more than others' past winners."

He added: "Our advantage is that we have access to global R&D. Our lawn patcher includes coir, which is the key. It expands and creates the perfect growing medium for seed."

Breddy predicts £6m sales for Lawn Patcher in 2010 modelled on US figures.

He added that 50 per cent of the lawn seed market was for patching and 30 per cent for overseeding/thickening, rather than whole lawn coverage.

Breddy said the seed market has been commoditised but he expects the innovation to add 15-20 per cent value to it. Scotts will spend £1m on TV ads pre-Easter nationwide.

Westland launched Plant Rescue, a range of products with an associated text diagnostic service.

Slug killer Eraza is half the strength of other metaldehyde products but has five times the efficacy, said marketing manager Keith Nicholson. This is gained through a new milling process that makes the pellet more accessible to the slug.

 

Subscribe to Horticulture Week for more news, more in-depth features and more technical and market info.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

How should garden centres tackle health and safety issues?

How should garden centres tackle health and safety issues?

Where does private equity see future growth areas in garden retail?

Where does private equity see future growth areas in garden retail?

Horticulture careers - plugging the skills gap

Horticulture careers - plugging the skills gap

Bespoke apprenticeships and internal training are helping firms to get ahead in skills-shortage horticulture, says Rachel Anderson.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

HORTICULTURE WEEK BUSINESS Awards 2019

The Horticulture Week Business Awards is now open for entries

Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2018

See our exclusive RANKING of garden centre performance by annual turnover plus the FULL REPORT AND ANALYSIS of the market drawing on our garden retail industry-exclusive research

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles