Scotts sets out £6m TV advertising plans

Scotts Miracle-Gro will continue its TV advertising campaign for several of its brands and best selling products in 2013.

Scotts Miracle-Gro is spending a total of £6 million on TV media, from mid-March to mid-June.

The TV spend is split by brand into: Miracle-Gro® £2 million; Roundup® £2 million; EverGreen® £1 million; and Weedol® £1 million.

The products that will feature are:
•    Miracle-Gro® Flower Magic® NEW for 2013
•    Miracle-Gro® Expand ‘n Gro™
•    Miracle-Gro® Patch Magic®
•    Roundup® Gel & Roundup® Pump ‘n Go
•    EverGreen® Complete
•    Weedol® Rootkill Plus™ RTU & tubes.

UK marketing director Paula Parker said: "Rather than using a scattergun approach, we are targeting our advertising at gardeners and other consumers that we know are more than willing to spend the money needed to make their gardens look great. This will have great benefit for the whole gardening market, driving customers to garden centres and stores, where they will lavishly spend on their gardens."

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