Scotts sales for the total fertiliser market in 2010 was 44.8 per cent. The company’s two main brands in this sector are Miracle-Gro and Levington.
Scotts’ feeds occupy all top five positions in the total fertiliser market, according to GfK RT UK, Panel Market, Total Plant Food, Value Sales, January to August 2010.
Miracle-Gro All Purpose Plant Food 1kg has 12.6 per cent of the market. Levington Tomorite 1 litre has 12.3 per cent of the market.
Scotts' top five selling feeds are:
1 Miracle-Gro All Purpose Plant Food 1kg
2 Levington Tomorite 1 litre
3 Miracle-Gro All Purpose Concentrated Liquid Plant Food 1 litre
4 Miracle-Gro Slow Release All Purpose Plant Food 1kg
5 Miracle-Gro All Purpose Plant Food 2kg