Scotts Miracle Gro announces £7m TV advertising campaign

Scotts Miracle-Gro is upping its TV advertising spend by 16% on 2011, investing £7m on campaigns for several of its brands and products in 2012.

The products advertised are Roundup® Gel & Roundup® Pump ‘n Go, Miracle-Gro® Expand ‘n Gro™, Miracle-Gro® Patch Magic®, EverGreen® Complete and Weedol® Rootkill Plus™.

The TV campaign is backed up with in-store promotions, PR, point of sale material and packaging and merchandising.

Breakdown of TV advertising spend:

Roundup® Gel & Roundup® Pump ‘n Go: TV advertising £2m
Campaign runs from week commencing April 2 – June 11.
 
Miracle-Gro® Expand ‘n Gro™: TV advertising £1.8m
Campaign runs from week commencing March 26 – May 14.

Miracle-Gro® Patch Magic®: TV advertising £1.2m
Campaign runs from week commencing March 19 – May 28.

EverGreen® Complete: TV advertising £1m
Campaign runs from week commencing March 19 – April 23.

Weedol® Rootkill Plus™: TV advertising £1m
Campaign runs from week commencing April 2 – May 28.

 


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