Sarah Eberle: RHS Chelsea Gucci garden mix of seasonal and cut flowers "challenging"

Sarah Eberle has designed an RHS Chelsea Flower Show Fresh Garden inspired by Princess Grace of Monaco for international fashion house Gucci.

Sarah Eberle's design for the Gucci Garden
Sarah Eberle's design for the Gucci Garden

The garden takes Gucci’s Flora pattern created in homage to Princess Grace in 1966 scarf pattern as its starting point and includes both planted and cut flowers.

The delicate design, created after Princess Grace, formerly Grace Kelly and her husband Prince Rainier, visited the Gucci Milan boutique, features flowers, fruit and insects, drawn in a naturalistic style.

Eberle, who is both a landscape architect and a garden designer who has won eight Chelsea gold medals said: "There are 37 colours in the scarf so there’s an awful lot of cut flowers, it’s a very whimsical thing."

Eberle said the mix of cut flowers and seasonal plants was "challenging" but she was really enjoying the commission. Kelways is growing most of the cut flowers.

"It seemed like a good idea at the time, and now I think ‘why am I doing this?’ but if you didn’t feel like that you wouldn’t be doing it. I love it. I do like having clients that have an angle brand or a story to get across, I love getting into people’s minds."

The garden is being built by Anemone Landscapes.

This is the first time Gucci, which was established in Italy in 1921, has sponsored a Chelsea garden. It will sell two new Lady Lock handbag styles in the Flora fabric from its nearby Sloane Street boutique during May.

Gucci creative director Frida Giannini, who designed the bags, revived the pattern after joining Gucci. She said she remembered chic women like her mother and grandmother wearing it.

"I am so excited by the prospect of finally seeing Flora as a real garden at the RHS Chelsea Flower Show. There is something truly magical about this project."

Eberle spoke about being influenced by travel and architecture and how she always tries to go outside her comfort zone at the Society of Garden Designers conference, entitled Exotic, on 26 April. See the next issue of Horticulture Week for more.


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