Sanli supports launch of outdoor power equipment with multi-million pound campaign

The newly launched UK division of Sanli will introduce a range of outdoor power equipment to the greenspace industries for the first time at IOG Saltex as part of a multi-million pound marketing campaign.

Set up in October by managing director Mark Osborne, the company has already attracted 100 dealers for its products, a figure it aims to double in time for the show at Windsor Racecourse on 7-9 September.

Osborne said:  "Things have been going really well and the response from the dealers has been great, they seem to really like the quality.  We are spending a serious amount of money on marketing to get the name out and about and we will introduce a lot of our products at Saltex."

An advertising campaign in the national and gardening press will begin next week and the company will take significant space at Saltex, combing a stand with demonstration activities and sponsorship of visitor carrier bags.

The company has an extensive range including real roller rotary mowers, brushcutters, chainsaws, generators and hedge trimmers.

Osborne said he would use the Saltex show to launch their new domestic tractors, mowers and a new diesel engine.

He added:  "At the moment we are purely domestic products but we will be getting more and more professional with the machines we are bringing out."

This includes a range of mowers with integral rear rollers and diesel engine machines designed specifically for the UK and Irish markets.

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