National Contractors Forum chairman Bob Ivison will tell the Saltex seminar on 5 September that grounds care contractors control their destinies and can be winners if they engage more with clients and communities.
"Contractors generally do what they are told but the way the market is evolving they need to switch out of that reactive mode. They can work closely with clients and go to meetings but as important is to get to grass-roots users to see what they want."
Also at the event, HW editor Kate Lowe will talk about the Make Parks a Priority campaign, which is seeking to raise awareness in Government of the funding crisis facing parks.
Landscape consultant Peter Neal will give a talk on rethinking public parks and green-space consultant Sid Sullivan will look at major issues facing the sector.