Sales Team of the Year

Winner: Glendoick Garden Centre

A large increase in sales in the past year at Glendoick Garden Centre in Glencarse, Perthshire, can only have been achieved by an outstanding group of people all working together for the same end. But there is also so much more than just great financial results to the team at Glendoick.

First-class attributes such as loyal staff, family values, communication, ideas, collaboration, staff development and fun are some of the ingredients that combine to make this team unique. It is what differentiates Glendoick in a competitive market. There are 58 fulland part-time staff, with half having completed two years or more of service and 20 per cent having been at the centre for more than five years.

Communication is important, with daily staff meetings being held. Ideas from staff are encouraged. One employee suggested offering free soup for under-10s. The "Souper Heroes" scheme has seen soup served to 100 children a month. Other successful staff ideas included a beach in a glasshouse to bring in families and a "Pamper Evening" for ladies.

A staff day out to Perth Races was called off when the racecourse cancelled the day's racing. But staff rallied round and organised their own event. They gave it a horsey theme and adopted the ethos that the show must go on.

Staff development includes having a bespoke training manual, SVQ qualifications, in-house barista training, trips to producers, human resources training, merchandising training, HTA online courses and statutory training. Collaborative merchandising includes themed tables such as honey, lavender and Scotland.

Promotion from within is the policy, with examples including Rosie Burgon, who went from dishwasher to assistant manager in the food hall in four months. Al Smith was promoted from general assistant to looking after videos on the website and Facebook pages within a few months. Two staff members are also suppliers - Sharon Barker with corsages and Wendy Farquharson with felt poppies.

A social media campaign has seen Facebook members increase from 200 to 2,000 in a year. Staff members are empowered to post on Facebook, including event details and weekly plant videos.

Finalist

Sidmouth Garden Centre

Award sponsor

Briers remains the market leader and for its award-winning designs of garden giftware, gardening gloves, children's gardening, footwear, clocks and garden accessories. The company has more than 220 new products for 2016 including its William Morris, signature and classic rubber boot collections.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Business planning - improving productivity through training

Business planning - improving productivity through training

How to create a structured training programme for your staff to give your business a competitive edge, by Neville Stein.

How better marketing can help your garden centre

How better marketing can help your garden centre

A garden centre group now has 72,000 members thanks to "introduce-a-friend" schemes and a range of rewards, as retailers show how thinking outside the box can create customer loyalty.

Horticulture Week Garden Retail Power 100 2017/18

Horticulture Week Garden Retail Power 100 2017/18

The new Horticulture Week Garden Retail Power 100 2017/18 of influential people in the garden centre and horticulture industry sees a plethora of new faces as well as many well-known names and industry veterans.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles