The line up of eight full timers and five part-timers, who mainly work one day a week, has not changed for three years and everyone has their part to play, regarding each as equally important.
In that time, they have received two HTA customer service awards and two Garden Retail Awards.
The strongest part of the centre is the customer service, say staff. They all work hard to create a buzzing atmosphere. Sidmouth positions itself as a high-end destination. Staff spend time with customers ensuring that their needs are catered for.
All are highly trained and work on a profit percentage bonus. This makes everyone aware of the importance of each sale. The full-time posts are worth more than £150,000 each in sales, well above UK average, Sidmouth estimates.
In customer feedback, some 92 per cent of people said their visit was perfect and 94 per cent said the atmosphere was excellent.
Staff member Jason Hayles has become a local celebrity, greeting customers at their car with an umbrella when it rains and loading bags of soil or gravel.
It all adds up to the knowledge that garden centres are nothing without customers garden, even as the newest, biggest and cleanest.