Delamore managing director Wayne Eady said Volmary UK is quite small compared with the rest of Europe and the best way to grow it is with local management.
Delamore has been wanting to grow sales "but organically that has been difficult over the last two years". He said linking with Volmary would grow sales and "give our business better use of our facilities in Wisbech".
The firm will have access to Volmary genetics in seed-raised bedding, vegetables, petunia and geraniums, and will start selling seed. It is looking for sales and nursery staff and the development will support apprenticeships.
Eady said the move would bring 15-25 per cent growth over the next year. He added that 2014 has seen improved sales and waste levels fall from 20 to five per cent. Upright, compact fuchsia sales are high while Surfinia, Verbena and Bacopa were popular this spring.
Delamore commercial director Chris Finlay will head the new joint sales teams and Volmary regional sales manager Colin Robinson will be responsible for the area managers.