Sales and marketing Professional of the Year

Winner: Nick Coslett, Palmstead Nurseries

Nick Coslett, Sales and Marketing Professional of the Year - image: Palmstead Nurseries
Nick Coslett, Sales and Marketing Professional of the Year - image: Palmstead Nurseries

Book while you can. The soft-landscape workshops launched by Nick Coslett are must-go events on the industry calendar and have given his employer, Palmstead, a wider profile and brand awareness. This is crucial, because last year Palmstead wanted to tell a world mired in economic mess that it supplied not only shrubs but the teams to plant them and build landscapes.

Around this time, Nick delivered a contract to grow plants for the London 2012 Olympic Park. But you don't have to wait until the Games to see him. You might catch him as keynote speaker at a Society of Garden Designers conference, leading a Landscape Institute workshop or holding forth at BALI, where he used to be a regional chairman.

Nick's passion for plants has seen him headline numerous industry events, where his gift and gumption offer shrewd, instant pointers on what is defining the garden-making industry right now. Even at home he is busy with his test-bed garden and Tweets from @madaboutplants - a perfect signature.

Tweets and turnover, Nick's personal touch and uncanny foresight, have led to big contracts and increases in both production and sales of perennials. The Olympic deal, for example, threw up a challenge - 60,000 plants from 110 species, half of which were brand new to Palmstead. Nick searched, researched and delivered to perfection with 40 timed deliveries.

"Nick has raised the profile of the company higher than I thought possible," says Palmstead founder and chairman John Langman. "I am delighted by the calibre of enquiries and new customers we are now receiving," he adds, insisting that Nick Coslett the man is in demand as much as the trees and shrubs he knows and promotes so well.

Finalist

Lynn Hunter, James Coles & Sons

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