Salad Grower of the Year - Winner Home Harvest Salads

Living Salads, an in-store tray of growing baby-leaf salad leaves, was launched in 2005 through 250 Sainsbury's outlets to great acclaim for the product's quality and innovation.

Salad Grower of the Year - Winner Home Harvest Salads
Salad Grower of the Year - Winner Home Harvest Salads

Since that time it has been the goal of pioneers Andrew and Anna Johnson to grow the company and to establish a profitable and secure UK business with an ongoing future.

Today Living Salads supplies supermarkets across the UK, including Asda, Booths, the Co-op, Lidl, Morrisons and Sainsbury's, direct to depots and pack fresh 362 days per year. In 2014 the business also teamed up with The Greenery and now exports salads into Europe.

Last year saw the launch of a new range of living herbs grown for Asda. Lines of coriander, basil and parsley are also in production and due to be shipped to Sainsbury's in the spring.

As the firm moves into its 11th year of production, great agronomic challenges have been overcome along the way to produce different salad leaves ripe for harvest together, plus a successful shelf life. Its level of complaints, meanwhile, remains well below industry averages at just 15.8 per million units - against a target of 29.4 set by Sainsbury's.

The strength of the business's product development was recognised in 2014 when it took silver in the Fruit Logistica Innovation Awards for its Oriental Mixed Salad.

Last year culminated in the purchase of a 20-acre site that is now providing a secure base on which to further develop the business, which is already looking to erect a further seven acres of glass on site in 2016.

All in all, an exceptional achievement for a business that started out just 10 years ago with a £50 greenhouse from B&Q to conduct trials.

Highly commended

Red Roofs Nursery

Finalist

Flavourfresh

Sponsor

Rijk Zwaan is an international seed company right at the start of the food chain that contributes to the health and well-being of people all over the world.


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