NFU president Meurig Raymond has presented the first Home Grown award to Poinsettia Retailer of the year Sainsbury's at the National Plant Show.
Double H and Hill Brothers are suppliers. Sainsbury's has been selling UK-grown poinsettia only for eight years.
Raymond said: "Hopefully the country is coming out of recession which should bode well for the sector. The Home Grown Users Group is so important. Consumers are driving towards Britishnesss. Congratulations to the group for dveloping this initiative."
Sainsbury's product technical manager Simon Hinks said Sainsbury's sells £3m poinsettias a year and had introduced heated transport specifically for them. All are labelled with the home grown logo.
Double H commercial manager Gary Shorland said poinsettia orders were booked for Christmas 2014, with multiples asking for about five per cent more plants. He said prices were "stable".