Sainsbury's joins list of shops taking imperfect crops

Following a season of poor weather, Sainsbury's has become the latest supermarket to announce that it will allow visually unattractive or poorly sized fruit and vegetables onto its shelves.

Brand director Judith Batchelar said: "We've committed to make use of all fruit and vegetables that meet regulation and stand up on taste." Customers are supportive of using fruit even if has blemishes, she added.

British Growers Association chief executive James Hallett described the move as "an extremely sensible step", adding: "It's good that they understand growers' position and want to make the best use of crops. I expect other retailers will do the same."

British Onion Producers Association chairman Robert Oldershaw added that supermarkets have been reducing their specification for some time. "We've been seeing onions that are small or have visual flaws being used in the basic packs. There is a shortage of product, so this was probably inevitable."

English Apples & Pears chief executive Adrian Barlow said: "All multiples are being very responsible in reducing the specification for apples and pears. We're running a campaign called Still Tastes Great to explain that weather-marking on fruit won't affect the taste."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

What should be done to ensure sustainable growth in English wine?

What should be done to ensure sustainable growth in English wine?

How can British apples achieve 60% market share target?

How can British apples achieve 60% market share target?

Horticulture careers - plugging the skills gap

Horticulture careers - plugging the skills gap

Bespoke apprenticeships and internal training are helping firms to get ahead in skills-shortage horticulture, says Rachel Anderson.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

HORTICULTURE WEEK BUSINESS Awards 2019

The Horticulture Week Business Awards is now open for entries

Horticulture Week Top UK FRUIT PRODUCERS

See our exclusive RANKING of UK Fruit Producers by annual turnover plus the FULL REPORT AND ANALYSIS.

Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon