Alexander Rose sales manager Chris Newman said: "Basically it means we have better security and bigger goals. We can hold more stock, increase product ranges and overall be a better supplier to our customers. Our five-year plan is to double turnover and be the largest UK manufacturer of quality garden furniture. Offering unrivalled ranges along with increased customer service both in our sales office and on the road is the route we believe will help us achieve our goals."
The Roda Group will sell Alexander Rose products to the American market, making them one of the larger international garden furniture suppliers.
Alexander Rose said Roda "work very closely" with the Rainforest Alliance and that Bolivia is second only to Brazil in the area of FSC certified forestland in South America. The Roda Group set up the Bolivian based timber company CIMAL/IMR to manage the forestlands in the Chiquitanía region of eastern Bolivia. As a result of this Alexander Rose will now be a member of FSC timber worldwide.
Alexander Rose managing director Borge Leth added: "With each piece of FSC furniture Alexander Rose sell, the buyer and Alexander Rose help support more than its staff or employees – it helps to sustain a community in Bolivia."
The Roda Group has three divisions related to its forestry management. They are ESCR, managing its forests; CIMAL, managing sawmills and kilns; and IMR, manufacturing its wood flooring and furniture. CIMAL/IMR employ 2,500 local workers and use up to 9,000 sub-contractors in its operations.
Alexander Rose started in 1994 manufacturing products using Iroko hardwood from Ghana, with 36 pieces in the range including tables, chairs, and benches. Now in 2011 Alexander Rose produces more than 300 items of furniture, consisting of four types of timber furniture using
FSC-certified teak, mahogany, karri and pine. Alexander Rose also manufactures woven furniture using synthetic rattan, a stainless steel range combined with teak, glass,granite, textilene and weave.