Robin Tacchi Plants aims to expand retail sales with debut at Four Oaks Trade Show

Grim conditions in the amenity sector have prompted Robin Tacchi Plants to make its debut at the Four Oaks Trade Show, as it bids to grow its retail sales.

The landscape supplier said it aimed to switch as much as 20 per cent of its production to retail, in the face of continuing stagnation in its core markets.

Marketing director Gill Tacchi explained that Four Oaks, the UK's biggest horticultural trade show, would provide a forum for the company to canvass customer views with the hope of supplying more retailers.

"I think it's sensible while the amenity market remains depressed that nurseries do look at the more buoyant market, which is retail," she said.

"Four Oaks is very much an opportunity to test the marketplace and for customers to give us their opinion. We are listening to our customers and coming up with ideas or approaches they hadn't thought of that might come from the design world."

The company will share a stand with planter supplier Folia, with whom they are developing new products. They will present their new Spec21 Garden Range of contemporary varieties developed for the retail market.

Robin Tacchi Plants sales manager Matt Parfett said the company had always had a presence in the retail market, with a team collectively boasting more than 40 years of retail experience.

"We are partnering with Folia Green at the 2010 Four Oaks Trade Show, showcasing the very best in traditional and contemporary planters with the option of selling individually designed, ready-to-sell planted arrangements," said Parfett.

"We envisage allocating up to 20 per cent of our total production to retail sales both with this venture and other exciting marketing projects aimed predominantly at the retail sector. Four Oaks is an opportunity for feedback. The Spec21 Garden Range provides planting solutions for current design trends."

The company is not the first amenity supplier to consider switching some production to retail. Johnsons of Whixley launched its Plantsman retail ranges at the National Plant Show in June and the company is due to showcase further developments to its retail offer at Four Oaks.

Four Oaks will celebrate its 40th anniversary this year and so far more than 450 exhibitors have signed up, 30 per cent of whom are from overseas.

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