RHS launches iPhone grow-your-own gardening app

The Royal Horticultural Society (RHS) has launched its first iPhone application.

The RHS app helps the user to plan their garden based on the amount of time, space and know-how they possess. The app will recommend which fruit and veg varieties to try and has 20 produce profiles, complete with sowing, growing, harvesting and trouble shooting advice.

RHS online publisher Susannah Charlton said:

"This is a hugely exciting initiative for the RHS. Using new media like apps and our website to help more people to get growing is just what we want to be doing as the UK's leading gardening charity.

"We know there is a large appetite out there for information on how to grow-your-own, especially as 28,000 people have already signed up to our campaign online, so we feel this is the perfect tool to offer people right now."

The app will be released in stages, the first available now, with rolling upgrades throughout the year.

The next phase of the app (end of April) will provide users with tailored alerts and ‘jobs to do' based on their fruit and veg choices; while the further phases (May and June) will create an interactive community for growers to join. Via an online map, users will be able to email other growers in their neighbourhood to share ideas, ask for help or just make friends.

The 2010 RHS Grow-Your-Own campaign launched at the beginning of March with an online ‘Veg Pledge' and to date 28,000 people have committed to grow-their-own over the year - making it the fastest growing RHS campaign of all time.

The app is free to download from iTunes and compatible with iPhones and iPod Touches. See www.rhs.org.uk/iphone.


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