RHS fundraising a success despite Muscari mistake

The RHS has apologised to members after a leaflet that the gardening charity issued drew complaints because it showed a Muscari grape hyacinth instead of native bluebells and stated that cowslips are a woodland flower rather than a meadow plant.

Despite the two errors, the fundraising was a great success, raising a "fantastic" £75,000, said RHS head of press Lynn Beddoe - enough to buy 25,000 trees - and even received donations from those who complained but were prepared to overlook the leaflet's errors.

RHS Hyde Hall in Essex issued 40,000 leaflets asking for donations to plant 35,000 trees costing £100,000 at the site over the next seven years.

Beddoe said: "We are very obviously aware of the mistakes. They are not something the RHS takes lightly because we pride ourselves on knowing our plants. The head of development was very apologetic. This was down to a printing error with a stock shot not thoroughly proofed. We only received a handful of letters pointing out the errors. We apologised and explained."

A previous appeal replanted an "arable desert" and was one of the RHS's most successful ever. The appeal has helped plant 50,000 ash, elder, silver birch and oak trees on the Westerns and Woodfield sites since the start of the replanting programme in 1998.

The wild wood is designed to attract plants - such as cowslips, bluebells, red campion and ragged robin - and birds and animals that have been lost to urbanisation back to the area.

 

Subscribe to Horticulture Week for more news, more in-depth features and more technical and market info.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Sargent's solutions - how to avoid the traps of 'professional non-payers'

Sargent's solutions - how to avoid the traps of 'professional non-payers'

Be wary of unscrupulous clients who may look for loopholes to avoid settling up at the end of a job, Alan Sargent warns.

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Opinion... A wish list for unblinkered thinking

Generations of ordinary British people have been let down by weak, visionless leaders -- politicians more engaged by the next election than our national best interest.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Custodian Awards

Products & Kit Resources