RHS Chelsea Flower Show selfie trend starts to grow on Twitter

So far they only feature hi-vis jackets, diggers, mud and smiles but the new RHS Chelsea Flower Show #RHSChelseaSelfie could become the most colourful of 2014.

The Big Fish Landscapes team with Paul Hervey-Bookes (bottom second left) Picture: Paul Hervey-Brookes
The Big Fish Landscapes team with Paul Hervey-Bookes (bottom second left) Picture: Paul Hervey-Brookes

Landscapers including Landform Consultants and The Outdoor Room have been on site since April 24, giving Twitter users a sneak peek into the first stages of building world-class Chelsea show gardens, complete with diggers, tree installs and, in the case of Landform Consultants, an impressive supply of Yorkshire Tea.

But yesterday a new Twitter hashtag appeared – inspired by the craze started by Oscars winners at this year’s ceremony posted by show host Ellen DeGeneres, which was re-tweeted millions of times. The Hardy Plants team posted a similar picture from RHS Harrogate last week.

Social media, and in particular, Twitter, has allowed those creating the gardens to speak directly to clients and the public about their work.

The RHS communications team are now prolific tweeters and head of communications Hayley Monckton posted the first #RHSChelseaSelfie with garden designer Cleve West, who is designing for overall show sponsor M&G Investments.

Since then Paul Hervey-Brooks and the team building his BrandAlley-sponsored garden and the RHS team have both re-created the famous Oscars shot, with new RHS Chelsea show manager Saul Walker in the background of the latter, while Hervey-Brooks has also tweeted his sponsored hi-vis jacket.

He said: "I think it's a bit of fun but also interesting because of the growing influence of social media and the way it instantly connects outwardly and across generations.

"I like the fact that images like the selfie give an insight which feels of the moment and allows you to see something of the real person.

"I know a few landscapers who have had success with mediums such as Facebook and I have been asked to give lectures at different events via Twitter along with being asked to do interviews with online content providers and business so I think it's defiantly an emerging business outlet."

Monckton said the idea was primarily a bit of fun and a way for people to see the faces behind Chelsea but that the RHS was encouraging people to use both #RHSChelseaSelfie and #lovehort hashtags before, during and after the show.

"It’s simply an amusing way, using the powerful platform of RHS Chelsea, to showcase and share the fantastic, diverse range of brilliant people who love horticulture, plants and gardening," she said.

There has even been Twitter talk of a "Chelsea selfie best in show". The show opens on 20 May.


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