Revamped GROEN-Direkt improves turnover

The GROEN-Direkt autumn fair has achieved a six per cent higher turnover compared with last year.

The trade fair was held last month in Boskoop at a new location, Noorwegenlaan 37, with more space. The venue has 1,500sq m, 43 docks and 4,500 container spaces.

The organisers said they and the nurseries supplying plants were surprised at the success of the autumn show.

The fair also saw the introduction of a new website and "webshop". The organisers developed a tablet and smartphone app that buyers can use to place orders at the show, allowing customers to place orders immediately safe in the knowledge that they will not find products are sold out when they come to the end of their visit.

GROEN-Direkt has also redesigned its webshop to make ordering easier, with enhanced filter and sorting features and allowing users to personalise their profiles.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Read These Next

Business planning - Managing price volatility

Business planning - Managing price volatility

There are options to help you manage the impact of exchange rate fluctuations when buying from abroad, Neville Stein advises.



The range of colours and flowering times makes for cheerful and economic displays, Miranda Kimberley reports.

Pitches - seeds and consumables

Pitches - seeds and consumables

The right seeding and inputs are essential for keeping grass in top condition and ensuring that pitches look and perform at their best, says Sally Drury.

Opinion... Standardisation good for the trade

Opinion... Standardisation good for the trade

Horticulture could benefit from streamlining in the supply chain.

Opinion... Get rid of plastics in Horticulture

Opinion... Get rid of plastics in Horticulture

Blue Planet II eloquently showed the rich tapestry of life in the oceans. It also focused public awareness on plastic pollution damaging wildlife.

Opinion... Gardening needs better promotion

Opinion... Gardening needs better promotion

British horticultural firms and organisations have not been the best at working together to promote our industry.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 60 Ornamentals nurseries

See our exclusive ranking of ornamentals nurseries by annual turnover. 

Tim Edwards

Boningales Nursery chairman Tim Edwards on the business of ornamentals production

Read Tim Edwards

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Are you a landscape supplier?

Horticulture Week Landscape Project Leads

If so, you should be receiving our new service for Horticulture Week subscribers delivering landscape project leads from live, approved, planning applications across the UK.

Peter Seabrook

Inspiration and insight from travels around the horticultural world

Read more Peter Seabrook articles