Retailers say deals not cause of waste

Buy-one-get-one-free deals and tough criteria on visual appeal do not result in waste produce, the British Retail Consortium (BRC) has said.

Responding to a report by the Institute of Mechanical Engineers that claimed half of all food worldwide is wasted, BRC director of food and sustainability Andrew Opie said so-called "bogof" offers are rare and there is no link between promotions and food waste.

He said retailers exceed Government targets for food waste, adding: "Super-markets lobbied Europe to relax strict marketing rules on fruit and veg to allow us to sell more misshapen produce."

Fresh Produce Consortium chief executive Nigel Jenney said: "We'd have even greater flexibility if EU marketing standards imposed on the top 10 most popular products were removed."


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