Retailers reject consultant's suggestion for plant guarantees

Plant guarantees sparked a lively debate during Neville Stein's merchandising seminar at the EastGro trade show earlier this month, where delegates rejected the marketing consultant's view that they are essential.

During a workshop on merchandising, Stein told retailers they "must have a plant guarantee". He said: "It really is important that you put something in place, whether it's a three-year or, I would suggest, even a five-year guarantee. How many people are actually going to bring plants back?"

But delegates rejected the advice, arguing that major retailers might be able to afford to replace plants but smaller players had to use their discretion.

Dean's Nursery manager Sarah Dean said her independent centre aspired to a high level of customer care but could not afford a formal guarantee. "When I think of the winter we have had and then followed by the summer I have had - the weather is going from such extremes," she said.

"We have had customers coming in saying that they have lost plants that they have had for years and years, so I would definitely act with caution before making a statement like that."

Stein raised the issue while illustrating some of the visual merchandising techniques he came across on a recent trip to the USA touring many of the country's top retailers.

He urged delegates to adopt some American retail practices, arguing that the UK garden retail sector could use merchandising far more to boost profits. "Get creative with your displays," he advised.

"Push the boundaries and bring some theatre to it. Don't be afraid to change things if the customers don't like it. And above all, focus on how much you make from each space in your centre. Put a plan together now about how to manage your hot spots."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Garden centre profile: Hulme Community Garden Centre, Manchester

Garden centre profile: Hulme Community Garden Centre, Manchester

High environmental standards, community work and support for local suppliers are all lessons for the wider garden retail industry, Matthew Appleby discovers.

How can garden centres reduce plastic use?

How can garden centres reduce plastic use?

Garden retailers are under pressure to use less plastic as the Government's new 25-year environment plan seeks to introduce a wave of measures to reduce pollution.

Will peat use be taxed or banned?

Will peat use be taxed or banned?

The Government has made strong statements on peat reduction in its new 25-year environment plan, published in January.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES 2017

See our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles